It was on the morning of Monday, March 31, that Sparc Group was showcased on Times Square in New York. The visit included a tour of Nasdaq, participation in the bell-ringing ceremony for The Carlyle Group’s stock market debut, as well as studio and outdoor photography on Times Square.
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Sparc Group Featured on Times Square Nasdaq in New York
Written on 11 April 2025 by Oscar Wilhelmsson
On March 3, Sparc Group announced that it had secured a bond of SEK 1.1 billion. The bond was subsequently listed on the Nasdaq Transfer Market on March 14. In connection with the listing, Sparc Group was invited to visit Nasdaq in New York and be showcased on Times Square.
-An incredibly powerful and amazing feeling to see Sparc Group’s logo on Times Square in New York. This will take some time to sink in,” says Erik Björklund, CEO & Founder of Sparc Group.
A total of four representatives from Sparc Group attended the visit: CEO & Founder Erik Björklund, Co-Founder Jonas Kristiansson, Academy & Event Manager Liza Björklund, and CMO Oscar Wilhelmsson
-Three and a half years ago, all we had was an idea. To see our brand appear on the giant screens in New York was a moment of immense pride that resonated through the whole body. This is the result of an incredible amount of hard work by so many people over the past years, concludes Co-Founder Jonas Kristiansson.
